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5 Major Types of Customer Services

Sally Saad • Jul 30, 2021
Whether you’re an upcoming or a ready established business, both of you are trying to penetrate the unpredictable market. The customers are also unpredictable and demanding; satisfying them is so hard, so you need a strategy. The strategy should impact your different entities, situations, and scenarios. The strategy should give you an easy platform to figure out the customer’s needs.

Using the best customer services strategy gives you an insight into how you can handle different customers. Every customer has his/her preferences and taste; customer services pull out more values from them and improve customer loyalty. With customer loyalty, you can retain more customers.

If you are looking for the best type of customer service for your business, then look no further. Below are major types of customer services that you can use to retain and improve customer loyalty.
  • Phone customer services
  • Live chat customer services
  • Social media customer services
  • On-site customer services
  • Email customer services

Phone customer service


Phone customer service is the classic mode of customer service. It has been and is still used up to date. This practice entails phone calls and voice messages. As a business, you can easily reach a massive number of people through calls. Your message reaches your customers clear and descriptive.


Through phone customer services, you create a strong customer bond and understand your customer needs easily. The phone creates a private and direct conversation with your customer. During the calling session, you can negotiate the price of the product or services. You can also understand your customer's tastes and preferences.


Phone customer services boost your customer loyalty and enhance your business growth. It is a unique and bold way of problem-solving.


Also, the rise of phone usage is rising over time; everyone knows how to use a phone, from kids to grown-ups. This makes it easier for you to extend your services to loyal customers and anyone needing your services remotely.


You can use this kind of customer service in both government and non-governmental sectors.


For example


  • Ecommerce
  • Legal entities
  • Retail shops
  • Courier and delivery sectors
  • Restaurants and accommodations businesses
  • Healthcare facilities
  • Educational facilities
  • Banking sector

Live chat Customer Services



Many businesses have taken over the online atmosphere. Taking your business online and selling your product and services through an online marketplace or a website, you need a “call to action” button. You can add a “call to action” button or a chatbot where your customer can chat with you and offer customer support. 


The “call to action” button or a chatbot is a key feature that enables you to communicate with your customers through texts directly. By the use of bots, you can respond to your customer queries fast and effectively. Some other queries may need your full attention to handle them directly.


The chatbot relieves you of repetitive customer problems and helps you solve common customer problems that they may be facing. Customers can be stubborn sometimes, and with automated chatbots on board, they will work as your customer service representative(CSR).


Live chat customer services give more customer satisfaction of over 90% compared to other types of customer services. Live chat customer services almost share some weaknesses and strengths like email customer services, but it has high leverage.


You can recruit a specialized agency that can handle your customer problems at any time and help you raise customer loyalty. The agency helps you handle some other business needs as they help you in customer services.

Social Media Customer Services


As a rising or established business, you have already set foot in social media platforms. Social media platforms are like; -


  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • And many others.


Social media is a platform where you will get and interact with all sorts of customers globally. These customers need different services, and to make them loyal customers, you must offer these services. This is where social media customer services come from. Social media customer service is the most important customer service model that you should consider. With the many free customers, you should convince and convert your potential customers into buyers.


There are a number of ways you can use to respond to your customers on social media.


For example


  • Through “direct messages” to have private conversations
  • Through comments on your social media posts
  • Through groups


On social media customer service, the customer service representatives have unique ways of engaging with customers and responding to their issues.


Social media allows you to sort and group customers encountering the same problem, making it easy for you to solve them at once. Some customers would love their issues to be addressed privately; with the direct message action button, CSR’s can isolate them and sort the customer issues.


The best thing about social media customer services, it is easier to work with than email customer services. You can handle a huge number of customers at once; compared to email customer services, you have to respond to each email.

Conclusion



Customers are the backbone of your business. They sponsor your business in terms of growth or expansion. As a business, you should invest in better customer service practices that enhance your business growth.

However, there are many customer services practices that you can use to improve business growth and customer loyalty. Above are some of the major customer services practices you can use.

Implementing these customer service ideas in your business will be the best decision you will have ever made. Customer service enables you to know and understand your customers and serve them better.

 

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Customer Service Essentials for Excellent Business Performance

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By Sally Saad • 11 May, 2021
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